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Kevin Dubrosky

Why You Need A Purple Cow Window Cleaning Company

I recently hosted the first-ever “Window Cleaning Marketing Mastermind” session on January 27, 2010, in Reno, NV.

Eight window cleaning business owners spent four hours behind closed doors, talking openly and specifically about how to market their services even more successfully and profitably.

This focused session included a discussion of principles from an astounding book called “Purple Cow”, written by marketing expert Seth Godin.

If you are new to Seth’s style and message, then you owe it to yourself to watch this great video of a seminar he held just 2 years ago in Baltimore, where he expounds a bit more on the topic of building a purple cow (around the 18-minute mark).

He addressed an audience of software developers, but you’ll soon see that his ideas can significantly and positively help your window cleaning business too!

Enjoy!

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