No Comments// Posted in Free Marketing Advice by Kevin on 01.15.10.

The gorgeous machine you just feasted your eyes on is none other than the Lamborghini Reventon.

It was released in 2008 for a very limited run of 20 vehicles, with a price tag of US$1.4 million.

And fortunately for you, it provides you with a very valuable reverse-engineered marketing secret about the creation of value: it can be manufactured at will.

Maybe a quick comparison will shed light on this. Let’s start with some details about the “regular”, everyday-man’s Lamborghini – the Murcielago.

Lamborghini Murcielago LP640 $358,000

631 bhp V-12
0-60 mph 3.4 seconds
380mm ceramic brakes
4-wheel drive
Amazing styling
Anyone can buy one

Lamborghini Reventon $1,400,000

641 bph V-12 [10 more]
0-60 mph 3.4 seconds [same]
380mm ceramic brakes [same]
4-wheel drive [same]

Looks like F-22 Raptor Jet
Carbon Fiber body + few parts
Special seats
Only 20 made

Lesson: Value can be manufactured at will.

And no one has to give you permission.

Thank you Lamborghini.

And yes, like you, I still want one. And either one above will be just fine.

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