Kevin Dubrosky
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Aug10

The Bambi Lesson

Posted by Kevin Dubrosky

Remember how Bambi’s friend Thumper put it?

“If you can’t say sumthin’ nice, don’t say nuthin’ at all.”

Little did Thumper know way back in 1942 that he was very close to giving profound business advice:

“If you can’t say sumthin’ interesting, don’t say nuthin’ at all.”

Never spend a dime telling an uninteresting story. It’s too expensive for your pocketbook. And it’s annoying to your target audience, because it’s nothing more than background noise.

If you’re going to interrupt me, you better have a story to tell. And you better get to it fast.

Let’s get more specific:

If you’re designing a postcard, find something interesting to say before you start the design.

If you’re designing a website, find something interesting to say before you make the first page.

If you’re recording a phone message, find something interesting to say, before you push record.

Otherwise, your wasting your time. And money. And energy. And your shareholder’s patience.

That’s the Bambi Lesson.

And it applies to every business on the planet. Including yours.

Kevin

P.S. This lesson is also related to “c”. But since I didn’t mention the expenditure of money, I felt that I owed you a bit more application.

P.S.S. If you know someone that would enjoy reading this little article, please feel free to share it with your friends on facebook, using either of the two links below.


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