The $3000 Marketing Education that Costs $22
3.02.2010
Where can you spend hours with an expert on a subject, delving into example after example of actionable strategy or tactic?
Where can you listen, rewind, fast forward, and pause for slow motion during a conversation that you never want to forget, because it is so full of meaning and value?
Where can you sit in the comfort of your couch or easy chair and explore the far reaches of the subject you crave information on?
Answer: Books.
I constantly marvel at the immense value of the books that I regularly refer to and consult when I am developing new marketing strategies or simply tweaking and improving the marketing systems I have in place.
Below are a couple of snapshots of some of the books that have been indispensable in helping my window cleaning business over the past year and a half, and in opening my eyes to the power of marketing. While I don’t agree with or love every single thing in all these books, I can honestly say that they all contain amazing insights that can directly help your window cleaning marketing efforts.
I hesitated to share them at first, but I realize it would be selfish not to.
If you are not sure about any of them, leave a comment below, and I’ll be happy to clarify the title and author for you.
I would also like to point out that the book “Predictable Irrational” by Dan Ariely is not in either photo, but is essential to your personal marketing library.
Again, please leave a comment below if you need to clarify any of these titles or authors.
