Mindless Fitness Club Marketing
3.07.2009
Fitness club marketing has to be the most ridiculously foolish, unstrategic (is that a word?) collection of pretty pictures and bored or tired headlines that I’ve ever seen.
Just today I received yet another flier bursting with colorful photos of cute people exercising.
Stop and think: Why do people go to the gym?
They go to the gym so that other people will look at them and admire them/find them attractive. It’s also possible that they go so that they can meet fun, like-minded people to make new friends.
Question: When was the last time you saw an ad that even approximately attempted to tap into these realities?
Answer: They don’t exist. Certainly not in my area of Toronto.
Mindless Fitness Club Marketing at its best.
Thankfully for me, that means I can rock out something pretty awesome for a fitness club client, and they’ll be instantly impressed.
I’m just amazed at how foolishly millions of dollars can be spent.
Want to learn more? Please check out the following related resources:
- A Free Marketing Education
- Who is this Kevin guy?
- All Fliers Are Not Created Equal
- What is marketing, anyway?
- $97 – Window Cleaning Estimate
