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	<title>Kevin Dubrosky</title>
	<link>http://kevindubrosky.com</link>
	<description>How to sell your stuff for more money</description>
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		<title>Apple messed this up. Have you?</title>
		<description><![CDATA[The truth: You don’t control your brand. Your customers do. According to Apple evangelist Guy Kawasaki, even the all-powerful Apple Computers used to mess this up. In Reality Check, he explains how Apple used to spend millions of advertising dollars trying to convince people that Apple Computers are “more powerful” than their PC counterparts. Apple [...]]]></description>
		<link>http://kevindubrosky.com/apple-messed-this-up-have-you/</link>
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		<title>Do you believe you&#8217;re a &#8220;a big bunch of idiots&#8221;?</title>
		<description><![CDATA[Nicholas Nassim Taleb is the author of Black Swan, named by The Sunday Times (UK) as one of the twelve most influential books since WW2. I&#8217;ve read it cover to cover myself, and while disagreeing with what Taleb philosophizes about when it comes to evolutionary psychology and all that kind of stuff, I must say [...]]]></description>
		<link>http://kevindubrosky.com/assume-youre-a-big-bunch-of-idiots/</link>
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		<title>Wanna read 4 free chapters of my newly-revised 441-page book &#8220;$600/hr&#8221;?</title>
		<description><![CDATA[I have a gift for you. I won&#8217;t be surprised if it totally changes the way you look at yourself and your window cleaning or pressure washing company. In fact, even if you&#8217;re in a totally different kind of business, I wouldn&#8217;t be surprised if it has the exact same effect. Every week, another window [...]]]></description>
		<link>http://kevindubrosky.com/free-4-part-preview-from-the-newly-revised-and-expanded-edition-of-my-441-page-book-600hr/</link>
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		<title>Do astronauts eat ice cream?</title>
		<description><![CDATA[In the iconic town of Sandusky, Ohio (famous for Cedar Point amusement park), is a very well known ice cream business called Toft&#8217;s Dairy. Toft&#8217;s has been around forever, and they have a raving fan base of loyal customers, in addition to the tourists that catch wind of this weird and cool legendary ice cream [...]]]></description>
		<link>http://kevindubrosky.com/do-astronauts-eat-ice-cream/</link>
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		<title>How many elephants must you kill?</title>
		<description><![CDATA[In 1995 Kruger National Park in South Africa passed a law banning the culling of elephants. Culling is the calculated, willful slaughter of a percentage of the animal population so as the maintain or provide a measure of perceived balance to the ecosystem involved. Elephants are lovable animals. Gentle giants. I rode one in Malaysia [...]]]></description>
		<link>http://kevindubrosky.com/when-contraception-doesnt-workyouve-got-to-kill-some-elephants/</link>
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		<title>The Bambi Lesson</title>
		<description><![CDATA[Remember how Bambi&#8217;s friend Thumper put it? &#8220;If you can&#8217;t say sumthin&#8217; nice, don&#8217;t say nuthin&#8217; at all.&#8221; Little did Thumper know way back in 1942 that he was very close to giving profound business advice: &#8220;If you can&#8217;t say sumthin&#8217; interesting, don&#8217;t say nuthin&#8217; at all.&#8221; Never spend a dime telling an uninteresting story. It&#8217;s too [...]]]></description>
		<link>http://kevindubrosky.com/the-bambi-lesson/</link>
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		<title>2-steps to saving your fitness club</title>
		<description><![CDATA[Objective:  Obtain hundreds more customers for your struggling fitness club, in the presence of several large and intimidating competitors in an increasingly crowded marketplace. Problem: Your fitness club is boring. Despite your professions of awesomeness, in reality there is almost nothing original about your business or your service experience. You&#8217;ve got elliptical machines. You&#8217;ve got [...]]]></description>
		<link>http://kevindubrosky.com/the-2-step-marketing-plan-that-can-save-your-fitness-club/</link>
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		<title>The 2-step Marketing Plan That Can Save Research In Motion (RIM)</title>
		<description><![CDATA[Waterloo, Ontario sits about an hour West of my place in downtown Toronto. Waterloo is home to a company called RIM, or Research In Motion. Otherwise known as the Blackberry guys. RIM is an ensemble of genius types, no question. RIM&#8217;s reigning co-CEO&#8217;s Jim and Mike could out-MacGyver even MacGyver himself. These guys were the original purveyors [...]]]></description>
		<link>http://kevindubrosky.com/how-to-save-rim-research-in-motion/</link>
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		<title>The $3000 Education that Costs $22</title>
		<description><![CDATA[Where can you spend hours with an expert on a subject, delving into example after example of actionable strategy or tactic? Where can you listen, rewind, fast forward, and pause for slow motion during a conversation that you never want to forget, because it is so full of meaning and value? Where can you sit [...]]]></description>
		<link>http://kevindubrosky.com/the-3000-marketing-education-that-costs-22/</link>
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		<title>A Free Marketing Education</title>
		<description><![CDATA[Would you be interested in a steady flow of great new marketing ideas if they were totally free? Okay, let&#8217;s begin. What&#8217;s the last thing you bought? Why did you buy it? Was it pretty? Was it shiny? Did it make you feel special? Pampered? Save you time? Make you look cool? Earn you more [...]]]></description>
		<link>http://kevindubrosky.com/a-free-marketing-education/</link>
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