With only one member allowed to join from every major market area, you definitely don’t want to miss out on your chance to check this amazing, open, instructive and motivating community out.

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Where can you listen, rewind, fast forward, and pause for slow motion during a conversation that you never want to forget, because it is so full of meaning and value?

Where can you sit in the comfort of your couch or easy chair and explore the far reaches of the subject you crave information on?

Answer: Books.

I constantly marvel at the immense value of the books that I regularly refer to and consult when I am developing new marketing strategies or simply tweaking and improving the marketing systems I have in place.

Below are a couple of snapshots of some of the books that have been indispensable in helping my window cleaning business over the past year and a half, and in opening my eyes to the power of marketing. While I don’t agree with or love every single thing in all these books, I can honestly say that they all contain amazing insights that can directly help your window cleaning marketing efforts.

I hesitated to share them at first, but I realize it would be selfish not to.

If you are not sure about any of them, leave a comment below, and I’ll be happy to clarify the title and author for you.

I would also like to point out that the book “Predictable Irrational” by Dan Ariely is not in either photo, but is essential to your personal marketing library.

Again, please leave a comment below if you need to clarify any of these titles or authors.

]]> http://kevindubrosky.com/the-3000-marketing-education-that-costs-22/feed/ 0 http://kevindubrosky.com/window-cleaning-marketing-workshop-westminster-md/ http://kevindubrosky.com/window-cleaning-marketing-workshop-westminster-md/#comments Wed, 03 Feb 2010 06:33:20 +0000 Kevin http://kevindubrosky.com/?p=263

Are you feeling stuck with your marketing?

Not sure where to begin?

Not sure how to develop the most effective communication tools and strategies to communicate and build value for your unique, local target market?

Looking for some marketing inspiration?

Need some input on how to maximize the potential of your current window cleaning marketing tools and templates?

If so, you are not alone.

In my experience, 99% of window cleaning business owners need some serious help with their marketing systems, and are not satisfied with the results they are currently obtaining.

How about you?

At the end of this hands-on 2-hour workshop, you will have:

* 1. A clear understanding of who you are marketing to.
* 2. A clear, actionable plan of what you need to tell them.
* 3. A clear plan of the ideal media you need to use to communicate with them.
* 4. A step-by-step, easy to follow window cleaning marketing system to reduce your exposure to risk and protect your investment!

Your admission fee also includes a transcription of the entire event, bound as a beautiful publication, shipped to your door within 45 days of the event completion, as well as a complimentary video recording as your permanent record, for you to review again and again, to help you take action on what you have learned.

And, as always, if at the end of this special Window Cleaning Marketing Workshop, you don’t feel that you have received more value than the price of your admission, I will refund you every penny, no questions asked, and no hard feelings.

Will 2010 be the year that you get your marketing straightened out and on track?

Remember – Effective Marketing Is Essential To Profitability.

This workshop is your first step. Don’t miss it.

I have no plans to return to the Baltimore area for some time, so if you are thinking about it, please remember that this may be your only shot to attend one of my Window Cleaning Marketing Workshops.

Register risk-free today!

If after you’ve attended, you don’t feel energized, focused, and empowered to get your window cleaning marketing systems on track, I’ll give you your money back.

Only 8 tickets available, first come, first serve.

No cancellations. If you do not attend, you will forfeit your entire investment.

Kevin

P.S. Grab your ticket today, below, before these 8 spots are gone!

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Eight window cleaning business owners spent four hours behind closed doors, talking openly and specifically about how to market their services even more successfully and profitably.

This focused session included a discussion of principles from an astounding book called “Purple Cow”, written by marketing expert Seth Godin.

If you are new to Seth’s style and message, then you owe it to yourself to watch this great video of a seminar he held just 2 years ago in Baltimore, where he expounds a bit more on the topic of building a purple cow (around the 18-minute mark).

He addressed an audience of software developers, but you’ll soon see that his ideas can significantly and positively help your window cleaning business too!

Enjoy!

Can you imagine sitting in a private room with 8 other window cleaning business owners that are razor-focused on building and tweaking their companies marketing machines?

Can you imagine finding out openly and honestly what is and isn’t working in other parts of the country, and which specific tools have generated the highest possible return on investment?

Would you be interested in seeing the exact Estimate Proposal package that resulted in a $12,875 residential window cleaning job?

Would you like to tear apart and then copy a completely unothodox flier that generated an unheard of 9% response rate in a heavily competed, virgin neighborhood?

Would you like to hear how other successful window cleaning business owners are selling their services for high prices?

Would you like 8 of the most marketing-minded window cleaning business owners in North America to help you capture the interest of your local affluent community?

Would you like me to take you by the hand in real life and show you how proven marketing strategies can be applied to YOUR unique window cleaning business?

And finally, would you want a video record of this entire event for you to watch again and again as needed, in the future, to provide you with a priceless reference point when you need to actually implement what is discussed?

And what if it also included a free, secret, brand-new hard-copy Window Cleaning Marketing publication that will be published and delivered only to the 8 attendees of this one-of-a-kind event, never to be published ever again, at any price?

If this is starting to sound like an event that you would like to be part of, then grab a ticket before your competitor does!

[This event has already happened!]

Want to know when the next one is?
Peruse all past and upcoming Window Cleaning Marketing Events.

I’ll be happy to help.

We’ll chat about your unique target market, I’ll research your competitors, and then together I’ll get a design together for you that is amazing and unique for your company, and that you can make unlimited use of, for years to come.

Let’s get started.

If this sounds a little steep for you, then check out the more affordable fully-editable window cleaning marketing templates that are currently available for immediate download.

Congrats!

How much marketing strategy have you built in?

In reality, there is no way of knowing whether or not it will make money for your company, but you can certainly tilt the game in your favor by applying as much proven marketing strategy as possible into your approach.

Example One:

Horror Story Flier Design

Here’s what this flier has going for it:

1. It’s different from any other flier they’ve ever seen.
2. It looks like a news clipping, people love news.
3. It tells a compelling story.
4. It has a clear call-to-action.
5. It’s 100% trackable.
6. It is focused on selling a downloadable report, not an estimate.
7. It’s very specific to its target market.

Not bad.

Example Two

The X-Ray Flier

Here’s what this flier has going for it:

1. It’s very different from any other flier they’ve ever seen.
2. It looks like an actual x-ray, which they can’t ignore.
3. It has a clear call-to-action.
4. It’s 100% trackable.
5. It’s viral because people want to show it to other people.

Also not bad.

Will they work in your market, for your window cleaning company?

There’s no way of knowing without testing it. And as always, make sure you test small! But paying attention to incorporating proven marketing strategy reduces your risk and increases your chances of creating something remarkable that will make your phone ring and bring in the maximum revenue possible.

All fliers are not created equal, but that’s never an excuse to produce weak materials.

Kevin

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