Apple messed this up. Have you?
The truth: You don’t control your brand. Your customers do. According to Apple evangelist Guy Kawasaki, even the all-powerful Apple Computers used to mess this up. In Reality Check, he explains how Apple used to spend millions of advertising dollars trying to convince people that Apple Computers are “more powerful” than their PC counterparts. Apple Computers are more powerful. Apple Computers are more powerful. Apple Computers are more powerful. It turned out that their customers didn’t...
Read MoreDo you believe you’re a “a big bunch of idiots”?
Nicholas Nassim Taleb is the author of Black Swan, named by The Sunday Times (UK) as one of the twelve most influential books since WW2. I’ve read it cover to cover myself, and while disagreeing with what Taleb philosophizes about when it comes to evolutionary psychology and all that kind of stuff, I must say that his work otherwise sparkles with actionable truisms galore. He’s a specialist in identifying and evaluating the impact of highly improbable events. He also explains how...
Read MoreWanna read 4 free chapters of my newly-revised 441-page book “$600/hr”?
I have a gift for you. I won’t be surprised if it totally changes the way you look at yourself and your window cleaning or pressure washing company. In fact, even if you’re in a totally different kind of business, I wouldn’t be surprised if it has the exact same effect. Every week, another window cleaning or pressure washing professional sends me a heartfelt email about how much my recently published 255-page hardcover book – entitled “$600/hr” – has...
Read MoreDo astronauts eat ice cream?
In the iconic town of Sandusky, Ohio (famous for Cedar Point amusement park), is a very well known ice cream business called Toft’s Dairy. Toft’s has been around forever, and they have a raving fan base of loyal customers, in addition to the tourists that catch wind of this weird and cool legendary ice cream company. My wife and I and a couple of friends happened to be in Sandusky 9 days ago, so we stopped by. (We went for the amusement park, but high winds shut it down, so no Top...
Read MoreHow many elephants must you kill?
In 1995 Kruger National Park in South Africa passed a law banning the culling of elephants. Culling is the calculated, willful slaughter of a percentage of the animal population so as the maintain or provide a measure of perceived balance to the ecosystem involved. Elephants are lovable animals. Gentle giants. I rode one in Malaysia back in February, and it was pretty cool. I fed them, too. They love eating fruit. I didn’t know that. We placed giant chunks of melon and papaya directly...
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