Weird Flier Design (Figure 7-5)

July 21st, 2010 @ Kevin

Sometimes weird designs work, so don’t be afraid to test them out to see what happens. Here is a closer look at the design: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and [...]

Appendix

Customer Stories Postcard (Figure 6-10)

July 21st, 2010 @ Kevin

Here is a great way to tap into the power of the Herd in motivating purchase behavior. Take a closer look below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then quickly [...]

Appendix

Estimate Template (Figure 6-1)

July 21st, 2010 @ Kevin

Here is a very compelling way to offer estimates for the larger homes that you need to visit in real life to price properly. Have you tried something like this before? Why not? Check it out below: Would you like to use this marketing piece for your company? Members of my private WCMM community can [...]

Appendix

Pizza Postcard (Figure 4-7)

July 21st, 2010 @ Kevin

If you’re looking for some fresh Koi-bait, something along these lines might be worth testing. Take a closer look below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then quickly edit it [...]

Appendix

Please Don’t Knock! (Figure 5-2)

July 21st, 2010 @ Kevin

Since door-knocking can be quite a bother in the UK, a marketing tool like this might just do the trick in building your brand and shooing away the competition. Check it out below: WINDOW-side (what the people outside see) HOME-side (what the homeowner sees all day every day) Would you like to use this marketing [...]

Appendix

Attractive People Flier (Figure 5-11)

July 21st, 2010 @ Kevin

This design makes use of some attractive people as a persuasion tool. Have you tried this? Why not? Take a closer look below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then [...]

Appendix

Relaxing Couple Postcard (Figure 5-4)

July 21st, 2010 @ Kevin

Here is an example of arresting attention with a well-chosen question as a headline. Take a closer look below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then quickly edit it with [...]

Appendix

X-Ray Flier (Figure 4-4)

July 21st, 2010 @ Kevin

Fear is a powerful motivator, as you learned. And fear of personal injury is a powerful way to get people interested in hiring a professional like you instead of trying to climb a ladder themselves. Take a closer look below: Would you like to use this marketing piece for your company? Members of my private [...]

Appendix

Embarrassed Postcard (Figure 4-2)

July 21st, 2010 @ Kevin

This design is definitely focused on feelings of embarrassment over the state of a homeowners dirty windows. Check it out below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then quickly edit [...]

Appendix

Most Hated Company Flier (Figure 3-3)

July 21st, 2010 @ Kevin

This piece of Koi-bait is definitely worth testing. Remember to always test small. Check it out below: Would you like to use this marketing piece for your company? Members of my private WCMM community can download the Photoshop Source File for this marketing piece with one click, and then quickly edit it with their company [...]

Appendix