Becoming an effective marketing officer for your window cleaning company requires commitment and skills in three distinct disciplines. as follows:
ANTHROPOLOGIST – You must continue to be a careful observer of human behavior, and maintain at least a basic understanding of the counterintuitive rules that govern it.
PSYCHOLOGIST – You must remain a keen student of human thinking, and the unusual, irrational ways that the mind can be influenced to take prescribed action.
SCIENTIST – You must fight the urge to follow your gut, and obsess over testing, tweaking, and tracking your marketing campaigns and strategies to discover what actually works and doesn’t work in your local market.
This bonus video sheds a litte more light on this reality.