Well, who knows, really.

It’s just one of those things that everyone likes to think they understand but that everyone disagrees on, so lemme tell you right now how I define it.

Marketing is anything you wittingly do to persuade your target prospects to separate themselves from as much of their money as possible, and as often as possible, while still leaving them completely satisfied with their entire transaction and service experience.

In other words, maximizing the revenue, without compromising the integrity. That’s the “Kevin Dubrosky” definition.

That’s what I can help you do. Or do for you, if you prefer.

If you sell Vietnamese fusion food, or $4,000 pens, it’s all the same, simply because people are the same.

Let’s begin now, and get some marketing working for you.

In the meantime, here is a cool example of what can happen when you get super creative with making commercials:

Amazing Youtube Commercial

Fitness club marketing has to be the most ridiculously foolish, unstrategic (is that a word?) collection of pretty pictures and bored or tired headlines that I’ve ever seen.

Just today I received yet another flier bursting with colorful photos of cute people exercising.

Stop and think: Why do people go to the gym?

They go to the gym so that other people will look at them and admire them/find them attractive. It’s also possible that they go so that they can meet fun, like-minded people to make new friends.

Question: When was the last time you saw an ad that even approximately attempted to tap into these realities?

Answer: They don’t exist. Certainly not in my area of Toronto.

Mindless Fitness Club Marketing at its best.

Thankfully for me, that means I can rock out something pretty awesome for a fitness club client, and they’ll be instantly impressed.

I’m just amazed at how foolishly millions of dollars can be spent.